Brendan Shick | Freelance Film, Broadcast, & Digital Media

4 Must Watch Director’s Commentaries – Even if You’re Not a Film Geek

4 Must Watch Director's Commentaries - Even if You're Not a Film Geek

4 Director's Commentaries for any sensibility or taste! At least one of these will appeal to you...
The Hobbit: An Unexpected Journey – Learning the Pitfalls of HFR

Learn the Pitfalls of HFR

Don't make the mistake of paying more for a lower quality theater experience. Here's a look at what HFR really does to your image straight from a cinematographer's mouth...errr...pen...err...whatever.
Baseball Broadcasts: Behind the Scenes

Broadcasting Baseball

Ever wonder how the game gets from the field to your television set? We're sharing a behind-the-scenes look.

Top 10 Ads of Super Bowl XVII

Feb 03 2013 by Brendan Shick Add Your Thoughts

Here’s my top 10 picks from the Super Bowl 2013 commercials in no particular order. Can’t say any of them are as good as some of my favorites from years past, but enjoy anyway!

M&M’s “Anything for Love”

Not really a surprise ending – more like you already know where it’s going, and you’re just waiting to see it.

Oreo Library Fight

Pretty sure everyone loved this one.

Star Trek: Into Darkness

All the footage from Star Trek Into Darkness (2013) has looked so good so far that it’s no surprise the Super Bowl spot measures up.

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Doritos Goat 4 Sale

The Doritos Crash the SuperBowl competition has historically been at the extremes of hit or miss over the years. This one’s okay.

Taco Bell Viva Young Retirement Home

Not showing us it’s a Taco Bell commercial til the very end…genius.

Iron Man 3

Great use of the “show us less” philosophy here.

Gagnam Style Pistachios

Sure, Gagnam Style is a little stale by now, but this still barely makes the top 10.

Tide: Miracle Montana Stain

Clever concept with a twist ending. Classic Super Bowl commercial recipe.

Samsung: Next Big Thing

Bonus points for splurging on a two minute spot.

Axe Apollo Send a Lifeguard Into Space – Or Something Like That

Spending extra money on the ad campaign to send someone into space…as if buying the air time didn’t cost enough. It got enough people talking about the gimmick to just barely push this one into the top 10.

BONUS PICK: Allstate Forbidden Fruit

I’m adding this one last minute. Another good example where you don’t know that product til the last minute.


Whether your favorites made my list or not, be sure to share which ones you chose in the comments.

Brendan Shick

Brendan Shick is a freelance DP, gaffer, and sports broadcaster serving primarily the Chicago, IL; Pittsburgh, PA; Grand Rapids, MI; and Fort Wayne, IN, regions. You can find out more by following this blog, his recent work on Vimeo, or by connecting with him on Twitter or LinkedIn. Brendan is also an occasional contributor to the Project Updates feed for one of his most recent films, To Turn Back Time.

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